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Customer Advocacy & Community Marketing Manager

Cority
Full-time
Remote
Canada
Marketing
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
 
 
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

Cority is the sustainable performance company. We help customers engage their workforce to see and prevent risks that impact people, the environment, and performance. We have a bold vision to reshape and win our category, and we’re looking for a creative storyteller to bring our point of view to life.
 
In this role, you’ll have a chance to rewrite the playbook for B2B customer advocacy and community to meet the needs of modern software buyers. You’ll work cross-functionally to elevate the voices of industry leaders, customers, and internal experts—translating those stories into measurable business outcomes like increased pipeline influence, peer referrals, and third-party validation.
 
You’ll be responsible for developing repeatable systems that activate advocates, generate social proof, and deepen customer connection. You’ll use data to analyze performance, optimize programs, and report impact across marketing, sales, and product. Your work will be a key driver of brand trust, customer retention, and community influence.
 
We Coriteers are uniquely mission-focused and passionate about what we do. You’ll be surrounded by people who care deeply about making the world a safer and healthier place but are also competitive and measure success in terms of growth and revenue.
 
The right person for this role will be a curious collaborator who obsesses over the customer to build stories and programs that drive behavior change. You’ll bring experience in B2B marketing and advocacy, a passion for relationship-building, and the ability to tie your work to strategic goals. You’ll use storytelling to earn trust—and data to prove value.

PRIMARY RESPONSIBILITIES:

    • Develop and activate powerful customer stories 
    • Lead end-to-end story development, including formal case studies, testimonials, video spotlights, and informal customer interviews, from outreach through creative briefing, collaborating with content creators to bring them to life 
    • Conduct story-mining interviews to uncover impact, emotion, and business value 
    • Build and manage a segmented story library aligned to personas, use cases, and funnel stages 
    • Optimize story capture workflows based on usage data and performance insights 
    • Report quarterly on story output, content reuse, and influence across campaigns and sales enablement
    • Build and scale a high-impact advocacy program 
    • Identify and qualify champions using NPS, CS insights, usage patterns, and social signals 
    • Develop and optimize an engagement ladder including testimonials, campaigns, reference calls, beta programs, and speaking opportunities 
    • Collaborate cross-functionally to activate advocates in marketing, sales, and product 
    • Analyze program performance by tracking conversion rates, engagement levels, and downstream impact 
    • Report quarterly on program influence across referrals, story pipeline, and asset usage
    • Own community strategy 
    • Lead Cority’s participation in Reddit threads, peer groups, and industry forums where EHS and sustainability professionals are active 
    • Build simple, repeatable playbooks for engaging in these spaces in a way that feels helpful, credible, and aligned with our brand 
    • Monitor conversations to surface trends and insights that can shape content, campaigns, and product messaging 
    • Build relationships with trusted community voices and moderators to increase Cority’s visibility and reputation 
    • Start building the foundation for a future owned community by testing lightweight programs like AMAs, virtual roundtables, or invite-only groups 
    • Partner with customer success and product marketing to tie community engagement to key moments in the customer journey 
    • Track participation, gather insights, and report on early signals that show where and how community efforts are making an impact
    • Drive review and referral strategy 
    • Manage Cority’s presence on G2 and other relevant review platforms 
    • Create review generation campaigns aligned to lifecycle moments like onboarding, renewals, and events 
    • Collaborate with demand gen and sales to repurpose customer feedback into proof assets 
    • Analyze review performance and sentiment to improve reach, rating, and referral impact 
    • Report regularly on review volume, quality, and contribution to influence and pipeline

QUALIFICATIONS AND CHARACTERISTICS OF AN IDEAL CANDIDATE:

    • 3 to 6 years of experience in customer marketing, community building, or advocacy roles 
    • Are energized by turning customer insights into strategic marketing assets 
    • Are comfortable analyzing program data and using it to inform decisions and optimize workflows 
    • Have experience participating in third-party community spaces like Reddit, Slack groups, or private forums 
    • Are highly organized, collaborative, and confident managing content and engagement pipelines 
    • Are a strong storyteller with a bias toward action and outcomes
    • Have experience in regulated, operational, or safety-critical industries 
    • Have owned or contributed to review platform and referral programs 
    • Are familiar with EHS, ESG, or sustainability buyers and how they make decisions 
    • Have launched or scaled a customer champions program in a fast-moving B2B SaaS environment
WHAT’S IN IT FOR YOU?
 
·       An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
·       We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
·       Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
·       Annual fitness allowance
·       Mental health support provided through access to Calm Premium meditation app and access to Talkspace
·       Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs  
 

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.
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