Marketing Manager

Description

Join our team

The Campaign Marketing team on TELUS Business is a group of passionate marketers who have ownership over 1 to 1 customer communications. Working closely with a large group of stakeholders, success in your portfolio looks like crafting compelling campaigns that drive strong business results. Our 1-to-1 campaigns are designed to highlight changes in products or services, ensuring our customers are always informed and engaged.

Being detail oriented, comfortable with analytics, and knowing how to leverage historical campaign data and insights will be an asset. We’re a team that takes pride in delivering high impact campaigns, while rapidly responding to market opportunities and the changing needs of the Canadian B2B landscape. 

Here’s how

• Own 1 to 1 campaign marketing execution (ex: email & MMS) for TELUS Business prospecting, brand and large scale program deselection campaigns, working collaboratively with the product and strategy teams, sales, and other internal and external stakeholders
• Collaborate with our sales and strategy stakeholders to forecast inbound lead volumes and prepare them for campaigns
• Compile and analyze campaign results, providing recommendations to improve performance
• Create an A/B testing plan for your portfolio
• Present on campaign results to leadership, using insights captured from reporting data
• Uphold the brand and act as a brand ambassador

Qualifications

You’re the missing piece of the puzzle

• You enjoy thinking outside of the box and are passionate about Marketing, you have previous Marketing experience either on the agency and/or client side and have previously supported 1 to 1 market campaigns
• You have a strong attention to detail and have project management skills, you’re able to juggle multiple tasks and initiatives simultaneously
• You’re creative and have a good eye for compelling marketing copy
• You’re a natural collaborator who can work with cross functional teams
• You have the ability to zoom out to see the big picture and zoom in to make sure every detail is correct
• You’re comfortable with ambiguity and able to pivot quickly
• You thrive in a fast paced and rapidly changing environment, with entrepreneurial and self-starter characteristics

Great-to-haves

• University degree or college certification in marketing or similar specialization
• Knowledge of Canadian anti-spam legislation
• English / French Bilingual

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