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Marketing Programs Specialist

Cority
Full-time
Remote
Canada
Marketing
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
 
 
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

We’re seeking a detail-oriented Marketing Programs Specialist to join our Campaigns Team, supporting the planning, execution, scheduling, and reporting of marketing campaigns across our fast-paced B2B SaaS organization. You will own the hands-on building, testing, personalization, and deployment of emails in Marketo, while also supporting campaign tracking, Salesforce integration, and cross-channel initiatives. 

 You’ll work closely with demand generation, product marketing, and revenue operations to deliver high-impact campaigns — from product announcements and newsletters to webinars and paid media programs. The ideal candidate is a quick learner, naturally curious about leveraging our current tech stack as well as adopting new technologies (including AI) and eager to optimize processes and workflows to make campaigns more effective. 

 This role is perfect for someone who thrives in execution, enjoys working with technology, and is excited to become an email marketing expert while gaining exposure to broader campaign operations. 

Key Responsibilities:

    • Email Marketing & Automation (60%) 
    • Build, test, and send marketing emails in Marketo, including newsletters, product updates, nurture campaigns, and webinar/event promotions. 
    • Handle campaign requests end-to-end — from intake and setup through QA, scheduling, and performance monitoring. 
    • Create and manage Marketo programs, including email assets, landing pages, forms, and tokens with proper naming conventions and tracking. 
    • Personalize campaigns using segmentation, tokens, and dynamic content. 
    • Set up and sync Marketo programs with Salesforce campaigns for proper attribution and sales visibility. 
    • QA all email assets to ensure flawless formatting, links, rendering, and functionality across inboxes and devices. 
    • Campaign Support & Process Optimization (25%) 
    • Manage campaign scheduling and intake to ensure cross-functional alignment and smooth execution. 
    • Support cross-channel campaigns, including webinars, paid media, and content distribution. 
    • Collaborate with RevOps to ensure accurate campaign attribution and reporting in Marketo and Salesforce. 
    • Experiment with AI and new technologies to improve personalization, workflow efficiency, and campaign results. 
    • Provide program support using project management tools, such as Asana. 
    • Events & Webinar Support (15%) 
    • Manage console setup, coordinate speaker meetings, and handle behind-the-scenes technology for webinars in ON24. 
    • Support vendor coordination and deliverables for paid media programs. 
    • Assist with event promotion and follow-up campaigns. 

Qualifications:

    • Must-Haves 
    • 3+ years of hands-on experience in email marketing at a B2B SaaS or tech company. 
    • Intermediate to expert-level proficiency with Marketo (or equivalent marketing automation platform). 
    • Strong understanding of email best practices, including segmentation, personalization, compliance (CAN-SPAM, GDPR), and deliverability. 
    • Proven experience with A/B testing email campaigns and translating insights to improve broader marketing performance 
    • Experience with Salesforce campaign setup, integration, and reporting. 
    • Excellent organizational and project management skills; able to handle multiple campaign requests and deadlines. 
    • Familiarity with webinar tools such as ON24, GoToWebinar, or Zoom. 
    • Tech-savvy and naturally curious about adopting new tools and technologies to work smarter. 
    • Strong attention to detail and quality assurance capabilities. 
    • Excellent written and verbal communication skills. 
    • Nice-to-Haves 
    • HTML/CSS skills for email template building and modification. 
    • Experience using AI tools for content development, personalization, or workflow automation. 
    • Understanding of UTM tracking, campaign taxonomy, and marketing attribution models. 
    • Familiarity with reporting tools (Marketo and Salesforce reporting). 
    • Experience with project management platforms such as Asana, Monday.com, or Trello. 
    • Marketing automation certifications (Marketo, Salesforce, etc.). 
    • Exposure to broader B2B SaaS demand generation strategies. 
What You’ll Gain:
This role offers the opportunity to become an email marketing expert while gaining exposure to multiple marketing channels and technologies. You’ll develop deep technical skills in marketing automation while contributing to process improvements that impact the entire marketing organization. 

WHAT’S IN IT FOR YOU?
 
·       An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
·       We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
·       Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
·       Annual fitness allowance
·       Mental health support provided through access to Calm Premium meditation app and access to Talkspace
·       Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs  
 

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.
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