Product Director - Personal Lines Insurance

Product Director – Personal Lines Insurance
Vancouver BC | Calgary AB | London ON

About Our Client

Our client is a leading player in Canada's insurance landscape, operating as a progressive, tech-enabled Managing General Agent (MGA) with a deep commitment to broker success and client-centric innovation. With a national footprint and a focus on personal lines insurance, they’re reshaping the future of underwriting through cutting-edge digital tools and a collaborative, service-oriented approach.

Driven by values of agility, transparency, and trust, this organization empowers its team to challenge convention, simplify processes, and deliver standout broker and customer experiences. Known for its entrepreneurial culture and high-performance environment, this is an ideal opportunity for a seasoned professional looking to make a lasting impact on a rapidly growing business with a national presence.

This role is especially exciting for candidates seeking a high degree of influence, strategic ownership, and the ability to shape the evolution of personal lines products across Canada. As part of a nimble leadership team, you’ll play a critical role in product development, underwriting strategy, and organizational growth.

Key Responsibilities

As the Product Director – Personal Lines Insurance, you will lead the strategic development and refinement of personal lines insurance products to ensure market competitiveness, broker satisfaction, and underwriting excellence. Your responsibilities will include:

• Product Innovation & Market Analysis:
  o Analyze market trends, competitor offerings, and broker feedback to identify opportunities for product innovation and enhancement.
  o Propose new products and improvements to existing offerings to meet evolving consumer and broker needs.

• Product Development & Governance:
  o Develop and maintain policy forms, endorsements, underwriting guidelines, and pricing strategies in close collaboration with the executive team.
  o Ensure all product documentation meets compliance standards and reflects organizational goals and market expectations.

• Cross-Functional Collaboration:
  o Partner with internal teams including underwriting, technology, claims, compliance, and marketing to ensure smooth product rollouts and operational alignment.
  o Act as a key stakeholder in product-related projects and system enhancements.

• Training & Development:
  o Design and deliver internal training initiatives to enhance underwriting capabilities and product understanding.
  o Serve as a knowledge leader within the organization, supporting professional development across the team.

• Leadership & Strategic Contribution:
  o Contribute to the national leadership team by sharing insights, shaping strategic direction, and fostering a culture of innovation and accountability.
  o Take ownership of critical product initiatives that directly impact business performance and broker satisfaction.

Qualifications

To succeed in this role, candidates should demonstrate the following:

• Education & Experience:
  o Minimum of 10 years of experience in personal lines underwriting or product management within the Canadian insurance market.
  o CIP/FCIP or equivalent insurance designation preferred.

• Technical Skills:
  o Deep knowledge of personal lines products and underwriting practices.
  o Proficiency in insurance systems and tools; experience working within Insurtech environments is an asset.

• Key Competencies:
  o Strong strategic thinking with excellent analytical and problem-solving abilities.
  o Exceptional communication, organization, and stakeholder management skills.
  o A collaborative, detail-oriented mindset with a passion for innovation and continuous improvement.

Apply Today

Please submit your resume directly to Alana Tarchuk via email at alana.tarchuk@executrade.com referencing Job ID: 77706

About Us

Executrade is one of Western Canada’s most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations.
We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect.
In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents. Learn more: www.cic.gc.ca