Product Marketing and Communications Specialist
Accelerated Focus
Full-time
Remote
Canada
Marketing
Product Marketing and Communications Specialist
At Accelerated Focus, we’re building a modern, scalable marketing function—and you’ll be at the center of it. As our first dedicated Product Marketing and Communications Specialist, your mission is to connect our products and services to the people who need them most by creating clear, compelling narratives, enabling our sales team, and bringing customer insights into go-to-market activities.
This is more than just product marketing—it’s a chance to shape how we go to market, influence cross-functional strategies, and help lay the foundation for a high-performing marketing engine. In a fast-moving environment, your grit, adaptability, and problem-solving mindset will turn ambiguity into clarity, insights into action, and product value into customer impact.
Responsibilities:
As the Product Marketing and Communications Specialist, you will support how our products and services are positioned, communicated, and brought to market. Specifically, you will:
- Support the execution of the go-to-market strategy and positioning, including product launches in collaboration with Sales.
- Make the role of Sales easier by clearly defining the marketing programs, tools, collateral, and messaging that effectively reach our target audience.
- Implement product positioning and messaging based on customer outcomes and differentiators, as defined with senior leadership.
- Continuously refine our value proposition through customer and competitive research.
- Create and maintain sales enablement tools such as pitch decks, one-pagers, playbooks, and customer impact stories.
- Develop scalable processes to support Sales with timely and relevant marketing content, establishing strong feedback loops with Sales and Operations.
- Oversee and participate in marketing campaigns, social media, PR, and digital content.
- Coordinate and execute industry conferences and events in alignment with leadership direction, from pre-event messaging to post-event follow-up and ROI tracking.
- Explore how AI tools can enhance marketing communications and content strategies.
- Collect and report on NPS, CSAT, and CES for the delivery of our products and services, share insights with Leadership/Operations/Sales, and use results to optimize messaging and service delivery.
- Establish processes for tracking and evaluating campaign and content performance.
- Collaborate across Leadership, Operations, and Sales to ensure marketing aligns with company strategy.
- Lay the groundwork for future roles in Product Marketing, Strategic Marketing, and Marketing Services as the function scales.
- Manage external marketing communications vendors when required.
- Embrace ambiguity and wear multiple hats in a fast-paced, scaling environment.
Qualifications:
- 3–5+ years of experience in Product Marketing, Product Management, or Strategic Marketing (preferably in B2B SaaS, tech, or consulting)
- Experience working cross-functionally with Operations, Sales, and Leadership teams
- A strong communicator who simplifies complex ideas into compelling narratives
- Comfort in ambiguity—you’re hands-on and enjoy building
- Curious, analytical, and customer-first—you don’t wait for research; you go get it
- Strategic thinker who can also execute tactically
- Minimal travel may be required (0-5%)
- Exposure to Marketing Services: campaign execution, content, or events
- Experience developing pricing or revenue models
- Familiarity with sales enablement platforms or CRM tools
- Product Management and/or Strategic Marketing
Why Join Accelerated Focus
We’re a people-first, results-driven company that invests in both our clients and our team. You’ll be part of a collaborative environment where your voice is heard, your expertise is valued, and your contributions make a real impact. We believe marketing is core to company growth—not an afterthought. Here, your work will shape not just how we connect with customers, but also our brand, products, and overall business strategy.