Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.
As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, TouchBistro, and Ada.
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Float is Canada's complete business finance platform, combining modern financial services and software to help businesses spend, save, and grow. Trusted by 4,000 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts and fast, friendly support—all built in Canada, for Canada. Float is backed by world-class venture and fintech investors, including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures, partners behind our $70 million Series B raise.
Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.
This is an 12 month contract, with potential to convert to a permanent position.
We’re seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy across our self-serve journey and optimize the post-acquisition experience for all Float customers. You’ll work in close collaboration with a cross-functional team of marketers, analysts, product managers and engineers, and have direct accountability for key measures of customer success and growth, such as time-to-first-value, product adoption and attach rates, and retention.
This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth. Reporting to the Director of Product Marketing, you’ll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth.
Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation and adoption rates for our self-serve customers, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
Collaborate Cross-Functionally: Work closely with analytics, product, engineering, rev-ops and customer success teams to align lifecycle initiatives with company goals and customer needs, and create a best-in-class customer experience.
Be a Customer Champion: Advocate for customer feedback and insights, ensuring Float’s lifecycle strategies address real customer pain points and goals.
You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what’s best for the business, not just your role.
You Think Big and Move Fast. You’re energized by building from 0 to 1. You’re not afraid to challenge the status quo, experiment quickly, and learn as you go.
You Constantly Learn and Grow. You’re hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. You’re a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.
You've got the experience. You bring 5+ years in lifecycle marketing, CRM, growth product marketing, or customer marketing, with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
You have a data-driven mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure, report, and optimize campaigns based on performance.
You’re a full-stack marketer: You are comfortable creating multi-channel campaigns, with proficiency in email marketing, in-app messaging, and webinar/event-driven engagement.
You’ve got technical chops: You’re intimately familiar with marketing automation platforms and customer journey tools (HubSpot, Braze, Salesforce, etc.). You’ll be comfortable working with data and analytics platforms (e.g., Metabase, Looker) to inform decisions.
You're strategic and tactical: You demonstrate the ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns.
You bring a customer-centric approach: You have a passion for understanding the needs and experiences of real customers and designing programs that deliver real value.
You have a track record of cross-functional partnership. You excel in working with teams across different domains to ensure a cohesive and integrated approach to customer experience. You work fluidly with stakeholders at all levels, from individual contributors to senior executives.
You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact.
You prefer a highly structured work environment
You’re not data-driven
You’re don’t enjoy leading and communicating cross-functionally using customer and product insights to drive prioritization
You are not super detail-oriented
You are not comfortable working collaboratively and cross-functionally
You are not comfortable with ambiguity and changing priorities
You are uncomfortable with receiving and giving direct feedback
You are uncomfortable with change
You aren’t resilient
You have an ego
You aren’t extremely passionate about helping Float build the best business finance platform for Canadian companies and teams
Work at one of Canada's fastest-growing fintech companies
Make a real impact in a high-autonomy, high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation, equity options, and benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday and Wednesday
Bring your pup to our dog-friendly office
Thrive in a high-trust, high-performance culture where your work truly matters
At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.
We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic (victoria@floatcard.com), and we’ll work with you to make sure you have what you need to succeed.