Senior Market Manager: Preventive Health Services

Description

Be a part of a transformational journey with innovative talent and leading edge technologies.

Who is TELUS Health?

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. Simply put, our team members across the country are united by their commitment to continuously innovating to make healthcare more accessible and deliver improved health experiences for everyone.

TELUS Health - Care Centres is a connected network of 14 best-in-class medical centers where our renowned and passionate teams of healthcare professionals can capitalize on TELUS Health’s innovative digital health technology to deliver:
 

• Highly personalized care
• Enhanced patient experiences
• Easy access to a broad range of services in preventive health, wellness, primary care, mental health and occupational health

Shape the future of connected, proactive health at TELUS Health.

As Senior Market Manager, Preventive Health & Year-Round Care, you’ll be a key driver of TELUS Health’s transformation in how individuals and organizations experience healthcare. In this strategic and execution-focused role, you’ll bring together product marketing, pricing strategy, and sales enablement to accelerate the growth of our preventive health assessments, longitudinal care programs, and digital wellness services.

You’ll work across Product, Marketing, Sales, and Operations to ensure our offerings are market-ready, client-centric, and revenue-generating. From launching new services to enabling our salesforce with the right tools and positioning, you’ll help TELUS Health become the partner of choice for proactive health solutions.

What you’ll do

Product Marketing & Go-to-Market Strategy

• Own the go-to-market (GTM) strategy for TELUS Health’s preventive health assessments, longitudinal care memberships, and lifestyle programs
• Develop clear, benefit-driven value propositions tailored to multiple buyer personas (e.g., HR leaders, executives, plan sponsors, and employee end-users)
• Collaborate with brand and field marketing to create and refresh client-facing product materials, campaign content, pitch decks, and digital assets
• Partner with Product and Marketing to plan and execute service launches, from positioning to rollout to success measurement

Sales Enablement & Commercial Support

• Build and maintain a comprehensive sales playbook for year-round care services, including pricing guidance, buyer journey insights, objection handling, and ROI messaging
• Equip the national sales team with training, tools, and sales collateral to enable confident conversations with clients
• Lead quarterly enablement sessions and refreshers, ensuring alignment between frontline teams and strategic offerings

Pricing Strategy & Execution

• Develop and maintain a national pricing catalogue across core programs, bundled offerings, and tiered membership models
• Work closely with Finance and Product to optimize pricing structures for competitiveness, profitability, and client value
• Ensure high responsiveness to pricing and proposal requests with a 90%+ SLA compliance across national and regional teams

Voice of Market & Sales Intelligence

• Launch a recurring sales feedback loop to collect insights from the field on buyer needs, objections, competitor activity, and market trends
• Leverage insights to inform marketing updates, training content, and future service design
• Conduct ongoing competitor and market scans to maintain pricing relevance and positioning strength

Cross-Functional Leadership

• Collaborate with stakeholders in Sales, Marketing, Legal, Operations, and Product to drive successful execution of initiatives
• Serve as the go-to expert connecting the market voice to internal execution—ensuring our programs are always aligned to real-world needs and opportunities

Qualifications

What you bring

• 8–10+ years of experience in product marketing, GTM strategy, pricing, or B2B health services marketing, preferably in healthcare, benefits, SaaS, or professional services
• Proven track record in building and scaling marketing and enablement programs for innovative health, wellness, or member-based services
• Experience designing and optimizing strategic pricing models in a subscription or bundled offering context
• Excellent storytelling, content development, and messaging skills, with a talent for simplifying complex services into compelling narratives
• Strong collaboration skills with experience navigating cross-functional teams in a matrixed environment
• A confident communicator with the ability to engage and influence both sales teams and senior leaders
• Highly organized, data-driven, and action-oriented, with a passion for continuous improvement
• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field; MBA or equivalent an asset

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

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