Student Recruitment Coordinator

Company Description

Position: Student Recruitment Coordinator 
Department: Registrar's Office
Status: Permanent Full-Time
Site: The Michener Institute
Salary: $63,809.66 - $79,762.07
Hours: 35 hours per week 

The Michener Institute of Education at UHN is Canada’s only post-secondary institution devoted exclusively to healthcare professions, offering full-time, part-time and continuing education programs. For more than 65 years, Michener has prepared generations of professionals for applied health careers and responded to emerging health system priorities. We’re uniquely situated within University Health Network (UHN) in downtown Toronto, one of the largest and most highly ranked hospital systems in Canada and internationally. Our curriculum is informed by cutting-edge research and clinical innovations, giving Michener graduates an advantage as they begin their careers. At Michener, we make healthcare happen.

If you want to work with a team of professionals dedicated to the advancement of applied health sciences to enhance the health of individuals and communities in Ontario and beyond, we encourage you to apply for the Student Recruitment Officer position with The Michener Institute.

Job Description

Reporting to the Associate Registrar, Enrolment Management & Systems, the Student Recruitment Coordinator (SRC) is responsible for the implementation of Michener Institute’s recruitment strategies to achieve its domestic and international recruitment objectives. The SRC will bring expertise in marketing, sales, and relationship-building skills to effectively engage with prospective students, parents, school officials, and international agents and promote Michener programs. Additionally, this role will lead the planning and coordination of recruitment events including supervision and training of student ambassadors or seasonal recruitment staff.  This position is hybrid and will require the successful candidate to be onsite at least 3 days a week.

Responsibilities: 

Sales/Recruitment

• In collaboration with the Registrar, Associate Registrar and the Communications and Marketing team, identifies and develops recruitment opportunities/strategies to attract highly qualified students through various platforms (online, social media, events, and partnerships)
• Represents the Michener Institute at domestic or international recruitment activities such as educational fairs, school visits, and other events. Prepares and delivers presentations ranging from a few students to several hundred attendees. 
• Collaborates with the programs and other key stakeholders to maintain in-depth knowledge and understanding of Michener’s base and Continuing Education programs, admission requirements, and enrolment services to identify Michener’s unique selling points.
• Responsible for proactive follow-up with prospective students, providing guidance and assistance with application procedures and admission requirements. If needed, triages prospective students to the Admissions Advisor for program selection advice.
• Responds to inquiries from prospective students, parents, school officials, and the public by phone, e-mail, social media, and in person.
• Cultivates relationships with school counsellors (high schools and post-secondary institutions), settlement agencies, and other organizations to promote Michener and increase awareness of applied health care professions. 
• Builds and maintains relationships with Student Council and Alumni Association to facilitate engagement and participation from alumni and current students in recruitment events and in the Student/Alumni Ambassador program.
• Supervises and mentors student ambassadors or seasonal recruitment staff. Prepares onboarding and training plan to ensure that new ambassadors/staff are properly aware of Michener programs, admission requirements, and application process.
• Organizes mail-out of promotional materials such as viewbooks and/or brochures to schools or other partner organizations.

Event Planning and Organization

• Organizes recruitment events such as Virtual Program Week, Open House, webinars, and campus tours. Conducts post-event reviews or debrief to evaluate effectiveness or identify improvement opportunities.
• Plans and coordinates the Spring Yield event to convert offers of admission into enrolment and hit targets per per program.
• Serves as the lead and liaison to event organizers for external events (domestic or international) such as but not limited to Ontario College Information Fair (OCIF), Student Expo, and education fairs/conferences.
• Print and Digital Communication
• Maintains and coordinates editing and production for marketing and admission materials (electronic or print), including website content, presentation slides, viewbook, brochures, etc. Reviews and proposes changes to the Associate Registrar on the said materials and communicates such updates to Communications and Marketing when required.
• Drafts outline and/or content for mass mailings, scripts for events, webinars, and other recruitment campaigns.
• Documents recruitment processes and updates existing procedures when required.

Reporting

• Conducts research on comparative programs, domestic and international recruitment trends and identify potential target markets.
• Serves as the functional lead for Michener’s CRM software to track leads, inquiries, and applications. Maintains a robust list of school contacts, international agents, and other potential partner organizations.
• Develops and administers post-event surveys. Generates attendee feedback report and presents any findings to the Associate Registrar for future improvements.
• Creates the annual recruitment summary report at the end of the recruitment season.

Other

• Other duties or special projects assigned by the Registrar and the Associate Registrar.

Qualifications

• Undergraduate degree in marketing, communications, or public relations is required, or an equivalent combination of education and experience may be considered.
• Excellent presentation and public speaking skills with a minimum of 4 years of direct experience in international and domestic student recruitment at the post-secondary education level.
• Minimum of 2 years experience in marketing, data analysis, and social media engagement.
• Superior written and oral communication skill with at least 1 year demonstrated experience in digital/print content creation.
• Minimum 1 to 2 years direct experience in the use of CRM and SIS.
• Strong event planning and organization
• Valid G2 driver's license
• Valid passport

Assets

• Strong knowledge of strategic enrolment management principles in post-secondary education.
• Use of digital software including Wordpress, and Canva.
• Student career guidance experience.
• Advanced skill in Microsoft excel and other data visualization tool.

Additional Information

Skills Assessment:

Candidates will be required to complete a skills assessment as part of the application process.

Closing Date:  June 6, 2025

Qualified applicants are invited to submit a detailed resume and cover letter.

For further information on The Michener Institute, please visit our website at www.michener.ca.

The Michener Institute is publicly funded by the Ministry of health and is a respectful, caring and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity.

We offer accommodation for applicants with disabilities during the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

While we thank all applicants only those selected for an interview will be contacted.