Content Marketing Specialist

About Us: At Kobalt.io, our mission is to solve cybersecurity for small and medium-sized businesses (SMBs) at scale. We believe small businesses are the engine behind innovation and growth. Understanding the challenges that our customers have enabled us to design and refine scalable cybersecurity services that support a secure path to growth. This is reflected in everything we do from the programs we build, to the partnerships we have developed with companies such as Vanta, Prescient and Sumo Logic. If you are ready for a new challenge and want to join a growing team, this is your opportunity. Kobalt.io is a growing cybersecurity services and technology firm focused on addressing the needs of small and mid-sized businesses. Founded in November 2018, Kobalt.io has been recognized as an emerging company on the Ready to Rocket Emerging ICT list, 2020 Startups to Watch by Techcouver and has worked with over 700 companies addressing cybersecurity challenges since inception.

Role Overview: Kobalt.io is seeking a creative, driven, and results-oriented Content Marketing Specialist to lead the creation of compelling multimedia content across a variety of channels. This role is instrumental in supporting our growth by generating high-quality inbound leads through engaging and informative content that educates, converts, and builds trust with our audience. As a key member of the Marketing team, you’ll craft and execute content strategies that align with our business goals, working closely with subject matter experts, sales, and client success teams. You'll produce a range of content types—including blogs, videos, social posts, infographics, email campaigns, and case studies—with the goal of fueling lead generation and nurturing prospects through the funnel.

Qualifications:   To succeed as a Content Marketing Specialist at Kobalt.io, candidates should be creative, strategic, and results-driven. You’ll need to be confident bringing ideas to the table and adaptable across formats and channels. The ideal candidate has strong storytelling and communication skills, a solid grasp of content strategy and digital marketing fundamentals, and experience creating multimedia content that engages and converts. You should be comfortable using cloud-based tools like Google Workspace, project management platforms such as Monday.com, and content collaboration tools like Confluence. Familiarity with HubSpot or other CRM and marketing automation systems is a strong plus.

Responsibilities:

• Use both email and telecommunications to generate new business opportunities.
• Continuously seek and identify new prospects within Kobalt.io’s ideal customer profile by leveraging strategic content initiatives that attract, engage, and qualify the right audience.  
• Conduct A/B test outreach and sales-related activities to identify best practices.
• Identify any new assets that need to be made to improve the prospect’s experience.
• Create, manage, and optimize multimedia content across digital channels (blog, social media, email, video, landing pages, etc.)
• Plan and execute content strategies that support SEO, lead generation, and brand visibility
• Collaborate with internal teams to develop stories, campaigns, and thought leadership content that reflects Kobalt.io’s voice and expertise
• Repurpose and repackage existing content to maximize reach and performance across platforms
• Monitor and analyze content performance to refine strategies and improve ROI
• Assist in managing marketing automation workflows and CRM content touchpoints (HubSpot experience a plus)

Qualifications:

• A completed or in-progress bachelor's degree in business or a related field of study, or equivalent work experience.
• Experience in content marketing, journalism, digital marketing, or related roles
• Proven ability to create and distribute multimedia content (written, video, visual)
• Familiarity with SEO, marketing funnels, and lead generation best practices
• Exceptional verbal, written, and presentation skills.
• Experience using CMS platforms, design tools (e.g., Canva, Adobe), content analytics tools and other cloud software for a variety of tasks.
• Self-starter comfortable in a fast-paced, remote-first startup environment
• Strong willingness to learn and voice your opinions to strengthen the business. 

Nice to have:

• Experience with AI-driven tools
• A fearless, can-do mindset with the confidence to try new approaches
• Passion for creating impactful, high-quality content
• Proactive and resourceful—able to take initiative and run with ideas
• Comfortable taking smart risks and learning from experimentation
• Strong analytical and problem-solving skills.
• Self-motivated with a strong sense of ownership and accountability

Benefits:

• Competitive salary and equity options
• Comprehensive health, dental, RRSP Matching and vision insurance
• Flexible work arrangements
• Professional development opportunities
• BYOD (Bring Your Own Device) allowance

Range: 60,000- 80,000 CAD