Digital & Content Marketing Manager

About Us

Sick of commuting? Tired of “hybrid” jobs that are really “in office” jobs in disguise? If you’re discovering that you’re more productive at home than in an office, and want to make that arrangement permanent, we may have the position you’re after.

At CarriersEdge, we’re focused on producing great quality products and happy customers. We don’t care about being the coolest company in town, having the most amazing office perks, or the hippest staff. If you’re interested in those things, you’ll hate us.

On the other hand, if you’re not looking for a social group and just want to do great work, then you may be exactly what we’re looking for. We don’t care where you work and we won’t be looking over your shoulder micromanaging you. You’ll have minimal meetings disrupting your week, and plenty of time to focus on doing the best job possible. We’re growing, but not so quickly that things are chaotic.

As part of that growth, we’ve got an opening for a Digital & Content Marketing Manager.

The ideal candidate has a solid foundation in the skills outlined below, is a self-learner with a great work ethic, and has a keen interest in maintaining and expanding current products while keeping a critical eye on performance, reliability, and usability.

This isn’t a large corporation with layers of bureaucracy and committees for every decision. It’s also not an agency where you’ll get crushed by client demands and deadlines. Our business is established and stable, but still small enough that we can move quickly. If you fit the profile below, send your résumé and a link to your portfolio and let’s talk.

About You

• You recognize that marketing is about more than just generating sales, and that brand is paramount to the long-term success of the company.
• You enjoy rolling up your sleeves and doing the work as much as planning the work, and you can seamlessly switch between both throughout the day.
• A consummate organizer, you’re comfortable juggling multiple coordinated efforts across different channels, including email, website, social media, and content marketing.
• You recognize the importance of data in refining the effectiveness of marketing programs, but that instinct counts as well and can’t be ignored.
• You’re completely comfortable working with the management tools provided by LinkedIn and Facebook. Meta Business Suite may change functions and layout weekly, but you’re on top of it
• You’re comfortable working individually but also recognize the value of team collaboration

Your Responsibilities

Managing Online Campaigns
Overseeing campaigns across multiple digital channels, including social media, email, search engines, and display advertising.

Managing Content Program
Developing and managing content calendars, working with SMEs to identify topics and themes for various platforms, including blog posts, webinars, social media, and website.

Social Media Management
Developing and executing social media strategies, creating content, managing social media accounts, and engaging with followers.      

Email Marketing
Planning, executing, and analyzing email marketing campaigns to nurture leads and promote products/services.

Website Optimization
Ensuring the website is optimized for user experience, SEO/AIO, and conversion.

Data Analysis & Reporting
Analyzing campaign data from disparate systems, identifying opportunities for improvement, and creating dashboards for management.

Project Management
Manage content calendars, coordinate with writers and designers, and ensure timely delivery of content.

 Our Requirements

• Must reside in Canada.
• A bachelor's degree in marketing, communications, or a related field.
• 8+ years experience in progressively senior marketing roles in B2B or SaaS companies.

• Expert knowledge of digital marketing platforms and tools (e.g., SEO, social media, PPC, email marketing).
• Demonstrated expertise with marketing support tools and systems (e.g. Hubspot, Zoho, Mailchimp, Meta Business Suite, LinkedIn)
• Proven experience leading multiple types of campaigns.
• Strong analytical skills to interpret data and create reports.

• In-depth knowledge of various digital marketing channels and best practices.
• Outstanding communication, organizational, and project management skills.
• Experience with Jira and Confluence an asset.

• Fluency in French an asset.

Additional Notes

• Principals only, no recruiters please
• This is a remote position, suitable for individuals with disabilities
  

CarriersEdge welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.