Digital Trade Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY

The Digital Marketing Manager is responsible for developing, implementing, and managing our overall digital marketing strategy. They play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers..

JOB RESPONSIBILITIES

• Digital Strategy Development: Develop and implement comprehensive digital marketing & conversion strategies to achieve business goals for various brands and products.​
• Online Presence Management: Manage and optimize our company’s campaign website(s), including content creation, SEO, and user experience (UX) improvements to increase organic search rankings and traffic ton drive sales conversion in store.​
• E-Commerce Platform Experience (Shopify or similar)​
  Has managed or supported Shopify stores—especially for CPG/ lifestyle brands, or worked on merch programs and grown revenues on the platform.
• Digital Advertising: Plan and execute digital advertising campaigns, including Google Ads, display ads, and other paid media channels, with a focus on ROI optimization.​
• Analytics and Reporting: Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and continuously identify opportunities for improvement.​
• Market Research and Competitive Analysis: Conduct market research and monitor industry trends to stay ahead of competitors and identify new opportunities.​
• Budget Management: Manage and allocate digital marketing budget effectively, ensuring maximum return on investment.​
• Team Collaboration: Collaborate with cross-functional teams (sales, product development, etc.) to integrate digital strategies and ensure consistent messaging and brand alignment.

JOB QUALIFICATIONS:

• Post secondary education​
• Understanding of digital marketing channels, tools, and best practices (SEO, SEM, social media, content marketing, email marketing, etc.).​
• Experience in managing digital advertising campaigns (Google Ads, Facebook Ads, etc.) and budget management.​
• Strong analytical skills and data-driven thinking, with proficiency in Google Analytics or similar tools.​
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.​
• Creative thinker with strong problem-solving skills and attention to detail.​
• Up-to-date with the latest trends and best practices in online marketing and measurement.

WHY LABATT:   
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

BENEFITS: 

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. 
• Additional flex credits for healthcare or wellness spending accounts 
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. 
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave 
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.  
• An annual allotment of Beer and Beyond-Beer products for employees! 

EQUAL OPPORTUNITY EMPLOYER 

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.   

REQUIRE ADDITIONAL ASSISTANCE? 

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. 

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

CONTACT US  

Follow us: 

Instagram @ labattbreweries 

LinkedIn @ Labatt Breweries of Canada 

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