Senior/Lead Product Marketing Manager, (Hybrid)
HomebaseHi, Future Homie!
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
📍Your Impact Starts Here
We’re looking for a Senior Product Marketing Manager who’s passionate about helping small businesses and their teams discover tools that make a real impact. You’ll lead GTM for one of two key areas:
Hiring & HR tools (high priority)
Employee-facing products (Cash Out, Pay Anyday, Perks & Benefits)
You’ll drive strategy, execution, and messaging—bringing both speed and precision to how we launch and grow products. You’ll also contribute to a culture of innovation by embedding emerging technologies like AI to accelerate impact. If you’re excited by growth loops, love making complex things simple, and thrive in fast-paced, team-first environments, we want to hear from you.
🧠 These are the key ways you’ll contribute and create impact in this role:
Lead and execute on product marketing initiatives to drive adoption, engagement, and long-term customer value
Partner cross-functionally with Product, Design, Engineering, Sales, and Success to launch products and fuel usage
Manage and improve campaign execution using customer insights, usage data, and market signals
Develop messaging and GTM strategy tailored to SMBs that scales across channels
Create content and enablement that empowers Sales and Success to deliver value across the customer journey
Apply modern marketing tools—including AI-powered workflows and experimentation frameworks—to move faster and work smarter
🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
7+ years of product marketing or related experience in SaaS, marketplaces, or SMB-focused tech
Proven success driving GTM and growth initiatives independently
Strong messaging, positioning, and storytelling chops with technical and non-technical audiences
Experience applying critical thinking to AI tool usage and workflow optimization, with a bias toward experimentation and responsible scaling
Curiosity and learning agility to explore new technologies and share practical insights with the team
An analytical mindset with comfort navigating data, segmenting audiences, and measuring impact
Ability to collaborate in the office weekly on Tuesdays and Wednesdays
🤝 The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.
💡 Be Customer Obsessed – Solve problems with empathy and creativity.
⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.
What We Offer (U.S.)
💰 Ownership & Financial Security: Stock options + 401(k) with 4% match
🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
⏰ Flexible Time: Unlimited PTO (salaried) + company holidays
👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
👨💻 Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
What We Offer (TO)
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
👨💻 Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
What to Expect During the Interview Process
Meet the Talent Acquisition team, Lauren B.
Meet the Hiring Manager, Susie K.
Participate in a Technical Interview
Meet the Leadership team, Katie D.
Background Check + Offer Stage
Welcome to the team, Homie💜🎉
💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
👋 Hey, We’re Homebase
Unstoppable teams start here.
Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.
At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.